A sent message is not a result. What counts: how many customers read it, how many replied, how many clicked, and how many came back to buy. Fydelup measures every step, message by message and campaign by campaign.
Illustrative example of a WhatsApp campaign sent to a base of 4,585 customers. Your real numbers depend on your industry, your message and the quality of your list.
4,585
Customers reached
Full base targeted
92%
Open rate
4,218 messages read
750
Replies received
Conversations opened
16.4%
Response rate
750 replies out of 4,585 sends
Every step is measured on real sends. A gap between delivered and read often points to a poor sending time; a gap between read and clicked, to a message that does not compel.
No empty vocabulary. Here is the exact definition, the formula, and what the number tells you to do.
Delivered ÷ sentThe share of your messages that reached the customer's phone. A falling rate reveals invalid or badly formatted numbers in your list.
Action: clean numbers into international format at collection time.
Read ÷ deliveredWhatsApp reports read receipts: you truly know who opened. That is the channel's major edge over email, where opens are estimated by a pixel that is often blocked.
Action: test two sending slots and keep the better one.
Conversations with a reply ÷ sentThe strongest engagement signal. A reply opens the 24-hour customer service window: you can chat freely, book, advise, sell.
Action: end your messages with a simple question or a quick reply button.
Link clicks ÷ deliveredMeasures real interest in your offer when your message carries a button or a link: booking, catalogue, directions, product page.
Action: one link per message, with an explicit button label.
Unsubscribes ÷ deliveredThe essential counterweight. A rise signals fatigue: too many messages, or messages irrelevant to that segment.
Action: lower the frequency and sharpen targeting before Meta lowers your tier.
Attributed sales ÷ campaignFydelup links recorded sales and promo codes back to the campaign that triggered them. You see what each send earns, not only who it reached.
Action: give each campaign its own promo code to settle any debate.
On the official WhatsApp Business Platform, a message can carry an image, buttons, a catalogue or an appointment reminder. Here is what you compose inside Fydelup.
Dish of the day, new collection, your promotion poster: the image shows straight in the conversation, no attachment to open.
Menu, price list, quote, invoice, printable voucher: sent in the conversation and available at any time.
Demo, behind the scenes, a new product walkthrough: the video plays inside WhatsApp.
"Book me in", "Send the menu", "Later": the customer answers with one tap. Every tap is counted in your analytics.
Open your site, call your shop, launch directions: one button, one action, one measured click.
Your recurring messages, approved by Meta, with variables: {first name}, {promo code}, {appointment date}. Ready to fire again in one click.
First name, last purchase, loyalty points, tier: every recipient gets a message that speaks to them.
Prepare Saturday morning on Friday night. The campaign goes out at the chosen time, even with the shop closed.
One code per campaign, unique or shared, with redemption tracking and revenue attribution.
| SMS | |||
|---|---|---|---|
| Delivery | Confirmed by Meta | Confirmed by the server | Confirmed by the carrier |
| Opens | Real read receipts | Estimated (pixel often blocked) | Not measurable |
| Replies | Direct conversation | Rare | Possible, rarely used |
| Clicks | Tracked buttons and links | Tracked links | Tracked links |
| Images, PDFs, videos | Yes | Yes | No |
| Interactive buttons | Yes | No | No |
That is why WhatsApp is the primary channel for most of our businesses, with email staying ideal for long content and receipts.
One message sent to everyone gives average results. The segments that work best for our users:
Frequent visits, high basket. The best response rates: they are waiting for you.
Absent for 30 days or more. A targeted win-back recovers part of the base before it walks away.
A personal message on the day. The highest open and response rate of all campaign types.
Welcome message within 48 hours: you turn one visit into a habit.
Bronze, silver, gold, platinum: the reward offered matches what the customer actually spent.
Each customer is reached on the channel they chose: WhatsApp, email or SMS.
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